Articles
Rethinking Black Friday: The 4 AM Wakeup Alarm for Retailers
There’s always going to be shoppers who love the early morning ritual and adrenaline rush of getting up at 4 AM, driving early morning, and outwitting other shoppers to get brag-to-your-friends deals. But there are those of us who are so busy with parties, meal planning, and Thanksgiving weekend sp…
Becoming a “Retailer of the Future” with Customer Experience
More than ever before, today’s consumers have more options about what to buy and where to buy it. With each interaction, they choose which retailers they support with time, attention, personal data, dollars and social capital. That’s no small investment to make, and as a result customers turn to ret…
Creating Your New Digital-Ready Store
Cisco’s Global Retail team announced a new paper at the Cisco Live show in Las Vegas from Cisco and our retail research partner PSFK, Inc. “The Future of Retail” report supplement defines ten pillars of customer experience, showing how brands, retailers, and solution providers are finding new ways t…
Reimagine Retail at Cisco Live
Cisco Live Las Vegas is right around the corner on July 10-14! This year’s theme is “Your Time is Now” to take advantage of what Cisco and our partners can offer to transform your business with digital. Digital puts customers in control, and retailers have a unique chance to leverage today’s new tec…
Live #CiscoChat June 22nd – Creating a Mobile and In-Store Personalized Shopping Experience for Today’s Digital Cons …
“Over the last five years we have witnessed a radical shift in shopper behavior fueled by the seismic impacts of mobile and social.” That’s how Piers Fawkes, founder of leading edge research firm PSFK introduces his latest report: The Future of Retail. Indeed, the way consumers shop is c…