Articles
How are partners diving into the brave new digital world?
Chatbots. Automation. Artificial intelligence. Machine learning. Predictive analytics. We all know the terms. But are we making the most of these innovations to create exceptional experiences for our customers? Last week, I attended Partner Xperience at Cisco Live! 2019 in San Diego, where I was exc…
An Industry Award Honors our Work on Your Behalf
We talk a lot about the customer’s journey. But what about our partner’s journey? Well, we’ve been listening to you intently. And as I mentioned last month, we know you expect best-in-class collaboration to “future-proof” your marketing, grow your sales, and distinguish your customer support. We als…
Why Marketing for the Future is on Minds Everywhere
Speaking with more and more partners while traveling recently, I am thrilled so many of you have marketing for the future top-of-mind. Seems like no matter what country I visit, or which partner I consult, we all agree on the power that marketing holds in our new digital age. Last month I recapped m…
Become a Future-Proof Marketer
In my January blog, I talked about many of the tools we provide to help all of our partners increase their marketing effectiveness. I heard a lot of feedback from you on that particular blog, and I promise to always share the most up-to-date information on how Cisco can help you with co-branding, de…
Life’s good on the IT list
Celebrating our leaders on the 2019 CRN Channel Chiefs List. Chances are, you’re familiar with CRN. They’re a go-to news spot for IT channel partners and solution providers. And every year they shine a light on the top leaders in our space with their Channel Chiefs List. The Channel Chiefs Li…
Cisco Makes it Easier to Increase Your Marketing Effectiveness
The recent holiday season allowed me to spend time with my family and look back on 2018. Now that we’re in the new year, I have been reflecting on what I’ve heard recently from my other family, the Cisco Partner community, and how to turn it into action in 2019. Since I began leading Cisco’s Global…
Stevie Awards Honors Cisco Collaboration Team
It has been four months since we revealed the biggest changes to Webex in its 20-plus year history. The feedback from customers and partners has been great. People love the new Webex. And they really love that they have a simple path to move to team collaboration. And now, we are getting industry re…
Unleashing our Collective Creativity with Webex
If you’ve been working long enough to remember upgrading from a desktop computer to a laptop, or even from a wired connection to Wi-Fi, then you won’t need me to point out that the way we work is changing. The office workplace has transformed from rows of cubicles that we occupied for set hours each…
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