silviakspiva

  Let me start by clarifying that this has nothing to do with buying or selling on social media. I am not a fan of the phrase “social selling”. This is a summary of what I have learned in my decade as a Marketer within Sales Enablement.…

The Cisco dCloud team recently got our entire management team on video, and apparently it was one of the scariest things they ever did. Or was it? “Video doesn’t scare me,” says our Business Operations & Project Office Manager, Zina Rambo. (Find her on Twitter here.) I find it a grea…

The Women of Impact Conference is designed for women in IT, to give us a place to network and motivate one another. We unite women from all over the world to help each other and co-developing our careers. That’s exactly what we are set to do again next week.…

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpa…

A Twitter success story Theresa Russell teaches Computing to teenagers in Lancashire, England.  We found each other on Twitter.  I was looking to better understand the newest trends in #EdTech.  She needed a female mentor for an international competition she had talked five students into joining.  W…

The friend who inspired me to embrace social media does not follow me on Facebook, Twitter or LinkedIn.  She follows me around the house.…