Partner

Henry Ford’s quote, “the only real mistake is the one from which we learn nothing,” holds very true in today’s digital era. It’s defined much of my own life, and career, and as marketers the path we tread will have challenges and mistakes. It’s what strengthens us and forces us to be more agile. I r…

Cisco and Citrix have had a very strong Alliance over the last 7+ years.  In that time Application and Desktop Virtualization have become a key workload in the data center.  In fact, it’s helped change the way we work.  Work is no longer a place, it’s what we do…no matter where we are or what device…

One of the promises of Customer Success (CS) is that it allows companies to outperform their competitors by maximizing net revenue retention and unlocking revenue growth from existing clients. But before you can even begin to unlock that revenue, you have to first unlock value for your customers.  O…

For better or worse, we all have our faces in front of a screen (you’re probably reading this on a screen now). So if we want to catch people’s attention, their devices are the place to do it. Which is why marketing has drastically evolved. And if you want to keep up, we’re here to help. At Cisco, w…

The partner opportunity to make 1 equal 100 This year, I had the privilege of opening up our Cisco Partner Connection Week conference. As always, I was excited to talk about the future of technology, specifically around machine learning and artificial intelligence (ML/AI), and the opportunity it giv…

Educating your C-Suite about the value that Customer Success (CS) can drive for your company as a whole – along with each department — is vital. In fact, according to Gainsight, one of the top reasons that CS programs fail is lack of executive buy-in. And that’s why, as we began creating a CS…

I often get asked by partners how we work in industries.  Those conversations start with partners asking us about our sales offers (think of these as the industry message and use case that driving the architectures), then they want to know about trends, and then finally, the question is how we work…

From the time we’re young, we’re taught not to waste water. We cut down on our showers and turn off the faucet when we brush our teeth. But, we’re not always on the lookout for other ways we waste water—like leaks. These can be hard to spot across homes and businesses, at least not before they’ve wa…

I can’t believe it has been a week since we wrapped up Collaboration Summit in Phoenix, Arizona. If you weren’t able to watch the keynote live, watch the recap to catch all of the exciting announcements that were made on main stage. Here are my 3 key takeaways from the event: Cisco continues to inn…