Michelle Chiantera

The past few months I have been pretty vocal about the post-digital world –  how marketing must focus on the experience economy, foster an environment for borderless business, and create data-driven strategies to harness the demands of customers and deepen relationships with them. While we are curre…

I recently read an article posted by Adobe, and this was the leading hook, “Imagine a world where everything is connected and anything can be known. Where clothing gathers customer data, refrigerators do the shopping, and companies tap into consumers’ subconscious thoughts. This is the future of mar…

It’s with great honor that I get to highlight 10 of our Cisco leaders that have been named a top Channel Chief of 2018 by CRN. CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. Each of our leaders that we submitted ma…

What’s “Old” May Be Key to New Recurring Revenue Opportunities We have welcomed in a new year, which means it’s time to reflect and make some resolutions, but have you ever noticed how we tend to keep making the same ones each year? Sometimes the changes we seek are so dramatic that they have a slim…

Blurred Lines Between Digital Marketing and Sales Being a digital business has no limits, however, not evolving your technologies, sales motions, and innovation to match customer’s shifting needs, you can suffocate your business’ growth potential. You’re not alone, we all feel the pressure. And what…

One week away from Christmas – let the countdown begin! Don’t get me wrong, I love this time of the year, but it doesn’t stop me from thinking about how many talented marketing professionals don’t want to lose traction with their key stakeholders. In my last blog post, I talked about how the engagem…

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not dig…

A few weeks ago Cisco brought over 2,000 global partners to Dallas, Texas for Partner Summit 2017 to share our strategy and vision for the year ahead. I want to say a big thank you to our partners for joining us in person, as well as those of you who joined virtually. For me, the event was the perfe…

Only a few days left until one of my favorite events of the year. It’s always a treat to connect with all of you at Partner Summit, and whether you plan to be there in person or follow along with Virtual Partner Summit, we’ve got some big things to talk about. Together we can own the opportunities i…