Michelle Chiantera

Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers.   To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now l…

NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s digital world. Everything moves faster. Everyone is connected. Your customers have transformed. Digital natives will dominate…

Digital transformation. For Cisco and our partners, what lies behind those two words is immensely powerful. Today’s digital transformation is in motion to revolutionize how we work, live, play, and learn. And together, with the right combination of partnerships and technology, we opened the door to…

One of your customers’ top priorities IS securing their network. By now you’re more than versed with the pitfalls of security vulnerabilities and you’re using that knowledge every day to educate your customers. Have you seen how focused we are on security? You could say we’ve become passionate about…

Today we unveiled the new Cisco brand campaign. Don’t blink, because in an instant you might miss our bold, evolutionary change. For more than a decade we’ve shown that we’re more than a networking company. But now it’s time to show what that really means. Now is the time to share how we’re impactin…

Here we are, two weeks past the Marketing Velocity event and I wanted to share my thoughts about the power the Engage Marketing Suite could bring to your companies. As many of you know, I am wholeheartedly focused on the well-being of our Partners. I truly believe this is an incredible contribution…