Michelle Chiantera

I’d be willing to bet the first thing that popped into many of your heads is to go somewhere new or exotic. You’d be able to experience something life-changing and reflect on the past 25 years – all while continuing to grow and learn about one another. For Cisco and Dimension Data’s anniversary, tha…

News flash. We had some big news recently. You’ve probably seen it. The launch of The Network. Intuitive. A new era of networking is here. One that is constantly learning, adapting, and protecting. One that evolves with business demands. That’s great, right? But what does it mean to your marketing…

What an honor. Thank you CRN, and a hearty thank you to our partners for voting to recognize the efforts of the incredible women of Cisco. This year 10, that’s right 10 Cisco leaders were named to CRN’s Women of the Channel in 2017! The list recognizes women leaders for their influence, extraordinar…

This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campaigns. From multi-touch approaches to blending trad…

The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that challenges and educates our partners about how they think about marketing. While I think Cisco is leading the…

True story. This happened to someone on my team. Her father-in-law lives alone. Several years ago, he had a stroke. He lay on the floor for hours until a neighbor noticed his open front door and found him. Luckily, he made a full recovery. It was clear how fast a treatable health condition could bec…

You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings…

Disrupt or be disrupted. Implementing digital marketing will change the way your customers see you. Read what guest blogger Susan Andersen, Director of Marketing, ShoreGroup did to change the winds of success to their favor.   Three years ago, our company realized we needed a change. ShoreGroup…

Salesforce Scale. Sales Acceleration. Customer Reach and Loyalty. Do these terms sound familiar? To others in different industries, these might just be simple phrases.  To you they mean so much more. They were also a constant theme among partners shared with me during the Partner Summit 2016 Event.…