shopping

Retailers once had a pretty clear idea of who shopped where and how they did it. After all, there were not that many options available for shoppers. Consumers would see an ad or peruse a catalog, and then visit the physical store with the hope that their preferred item was in stock. These days, reta…

As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experie…

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers have placed in a brand. Customers who are loyal to a brand will trust that the next product or service introduc…

“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing fails and threatens to flood his basement. In such a context, efficiency rules, and it is critical for the retailer to speed…

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors, competition from disruptive innovators, and exponentially increasing complexity. The source of mu…

Shopping centres have been around for thousands of years, supposedly starting in Ancient Rome. The basic concept of a shopping centre has not changed much since then; a large building, or multiple buildings connected, which contain a variety of retail stores, services and restaurants. However, we at…

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike. And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint loca…

This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance. Cisco demonstrated a number of CMX and IoT related things this week. Firstly “The Internet of Everything:  On The Go” In the Cisco booth some future thinking was applied with a concept that ima…

Deloitte’s 2013 Annual Holiday survey came out with some staggering statistics: Nearly 7 in 10 shoppers will use their smartphones and tablets to shop this holiday season. Nearly half of all shoppers will use social media to assist in shopping. 73% of shoppers will be influenced by coupons and prom…