isv

Cisco Innovation Hub at SXSW You are in for a treat if you are headed to SXSW this year, as Cisco Webex and our partners descend upon one of the most innovative thought leadership conferences of the year. South by Southwest, (March 14-15) is deemed as the world’s largest gathering of creative techno…

These days, every customer I meet with is “going digital” And with research showing that mastering digital can result 26% greater profitability who wouldn’t want to? But, if you are evolving to a digital business, you must build on a rock-solid foundation. Otherwise, you’ll simply be playing with a…

At Cisco Intercloud CTO Innovation Center, innovative vendors are selected to integrate and build cloud services for customer and market trials. We combine the world’s best ISVs with Cisco’s best to bring unique innovations to our customers.   At Cisco Live 2015 in San Diego, we launched one such so…

During the past year, the pieces of our Intercloud strategy have been falling into place. We’ve built out the technology, created services and orchestrated a robust partner ecosystem. The reality is that Cisco is placing a big bet on our partners. We believe that a partner-centric strategy will prov…

Guest Blog by, Paul Bosco, vice president, market development, Cisco Service Provider business  At NAB this week, Cisco is showcasing to media and entertainment companies its certification of independent software vendors (ISV) focused on media-centric applications. The solutions available to custome…

Most of you who’ve either purchased or delivered cloud services have been asked for an SLA (Service Level Agreement). I’ve seen SLAs that can be measured on inches of paper.  Why so big? Just consider getting 10 people in a room and trying to write down the definition of what it means for an applica…

Some of you may remember Marathon Man, starring Lawrence Olivier as the evil Nazi dentist Dr. Christian Szell, and Dustin Hoffman as a graduate student nicknamed Babe. Szell has come to New York from his South American jungle hideaway to retrieve a cache of diamonds, but he’s not sure he won’t be wa…

In my previous Cisco Blog post, I discussed the business models an ISV can deploy in moving to the Cloud. In this Cisco Blog, I’ll discuss one of the most important parts of any software company’s business model: the cost of sales. Cost of Sales is Highest Cost for any Software Business…

If you’re a traditional on-premises software company, you’re in the right place. Today, I will talk about how cloud computing can transform your business. In a subsequent Cisco Blog, I’ll discuss the implication this move will have on your sales and distribution strategy. Model One Business Model Tr…