cloud calling
Five Game-Changers for Mid-Market Businesses That Boldly Move to Cloud Calling
ISG report claims that moving to cloud operations saves companies an average of 38%1 As a mid-market business leader, one of the most important decisions you make is your approach to digital transformation. A critical part of any digital transformation strategy is the use of cloud technology; partic…
How to Get On the Road to Cloud Calling Success
A Road to Somewhere Taking your business to a cloud calling model can sometimes feel like starting out on a long, cross-country drive without a map, nor a clear destination, nor timeline. There are so many options that make it hard to navigate. That’s why many businesses get lost along the way and l…
What SPs Need to Know About Customer Engagement for the Large Enterprise Buyer
Large enterprises are a complex beast. Merely mapping the buying process as well as the customer journey is not only complicated, but also varies across different vertical segments and is consistently multi-faceted and longer in duration than SMB and midmarket enterprises. In the previous two blog p…
Winning Over the Midmarket Buyers – 3 Customer Engagement Tips
Nowadays, customer engagement is almost synonymous with digital engagement. While there’s some truth to this (and one of the reasons why Cisco recently launched the Digital Accelerator for Service Providers), it fails to encompass the entire customer journey (particularly for midmarket and enterpris…
Small Business Buyers Over-Index on Digital Journeys
As Daniel O’Connell and his colleagues at Gartner report in their Unified Communications Worldwide 2017 Forecast Overview, “small-business cloud telephony adoption will nearly double from 2016 through 2021, to reach 45% of small businesses.” He also explains that “small businesses will adopt cloud v…
Cisco BroadWorks Release 23 Helps Service Providers Improve Operational Efficiencies
According to Frost and Sullivan, the cloud communications market is set to grow at a compounded annual growth rate (CAGR) of 21% from 2017 to 2024. In order to capitalize on this opportunity, service providers have to improve operational efficiencies and deliver new cloud communications services. We…
Cisco Unveils “What’s Next” at Connections 2018
In my last blog, I told you we would have lots of exciting announcements at Connections 2018. Well, I’m happy to share some of the highlights of today’s exciting news with you. Strong execution The past year has been very strong. We remained focused on execution and business results even as we work…