social media

Reports of the physical retail store’s death have been greatly exaggerated. As a recent survey from the Cisco® Internet Business Solutions Group (IBSG) found, 93 percent of products sold in the United States are still bought in brick-and-mortar locations. And while technology has upended many produc…

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement…

“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there i…

Security and its integration with social media continues to be a topic of conversation amongst my colleagues in Security Intelligence Operations. We observe how “being connected” has become an integral part of many lives around the world: each voice has an opportunity to be heard, provid…

The Stevie Awards for Sales & Customer Service are part of an international competition designed to recognize excellence in disciplines that are crucial for business success. Organizations of all sizes from all over the world altogether entered over 1,100 entries for this year’s competition. Rec…

Retailers looking at the Big Data opportunity may well find themselves with an array of choices: the opportunities seem so vast, where does one begin? Well, a pragmatic way forward is to focus on some pragmatic possibilities and then “follow the money”! In examining the Big Data opportunity for reta…

Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are. Be as web savvy as a librarian When was the last time you visited a library? Hint:…

1. Define Your Voice Writing for social media is its own discipline and different from traditional writing: it is more like writing a story, a story that you want people to share with their friends and so on and so on. Defining your voice is the combination of knowing what you want to say and how yo…

Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.”  (Great .gif of Sandra Bullock on this page as well, by the way!) And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.…