social media

Here we are…just into the third week of 2013 and questions of how we will use social media in more strategic ways, or measure more effectively, or take our efforts to the next level are already heating up. Goals, aspirations, expectations, responsibilities, commitments…the list goes on. Is your head…

Today’s students are connected. This past holiday break, I was reminded just how much Gen Y (18-30 year olds) requires anytime access to the tools in their life. I came to the realization that board games and cards may become a thing of the past.    If you don’t have a smartphone and/or tablet, you’…

2012 has been a great year for social media marketing at Cisco! The organization as a whole is really starting to experience the value of social intelligence, social engagement and social reach which were our key objectives this past year. We have had so many wonderful achievements this past year bu…

Success in retail hinges on a deep understanding of consumers. Anticipating their wants and needs — then offering the right product, in the right place, at the right time, and for the right price — has always been paramount. To truly understand today’s consumer, however, retailers need to address a…

A social opportunity was knocking but it was hard to hear, buried under thick layers of social noise and harder to reach by the right people with the right message. Cisco knew customers wanted to engage and were using social media tools to ask questions and share about products and services. But  kn…

A whopping 90% of young people use their smartphones to help them face the day …often BEFORE they get out of bed. Even before a cup of coffee, young people grab their smartphone. They’re checking it for emails, texts and social media updates. The phone has become as much a morning ritual as the toot…

As the year is drawing to a close, I like to reflect on the friendships and professional relationships I have built and nurtured over the year. There are many people and organizations that come to mind and it would be too long to list them all. Let’s just say, it’s been a wonderful year and I cheris…

According to a Nielsen study, social media is no longer in its infancy.  No kidding. During the November military confrontation between Israel and Hamas, social media played a very grown-up role.  What distinguished it from past politically-charged social media exchanges was the participation of sta…

Listening is our “North Star” and here at Cisco we are using insights from social listening to help guide and inform our social media strategy and enable meaningful engagements with our customers. Thanks to everyone who joined us on October 24th for the launch of our new Social Media Listening Cente…