social media
A Chapter from My Unwritten Book: Social Media Planning (Part 2)
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents…
A Chapter from My Unwritten Book: Social Media Planning (Part 1)
For quite some time now, I’ve been thinking about writing a book. A book about social media. A book about what I’ve seen and learned. A book about things I would like to see. A book about strategy – I love strategy. I’ve started writing it several times. But every time I sit down at my keyboar…
Decoding Social Media Measurement
Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a sh…
#EngineersUnplugged S3|Ep10: Community Architecture (3 Ways You Can Join)
In this week’s Engineers Unplugged, we talk technology from a different angle–community. How can you join your community of peers to learn, grow your career, and stay on top of the latest in this ever-changing tech landscape? Listen in as Josh Atwell (@josh_atwell) and Gurusimran Khalsa…
The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s
In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador…
Powerful Combination: Employees and Social Media
I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBu…
Video Integration in Social Media
Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level. With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter…
Social Media: What the British royals are teaching the rest of us about social
Many of us are turning to social media to not only give us news on our friends, but news of the day. The birth of a royal baby to Kate and William took Twitter and Facebook by storm… and the British monarchy right into the Internet age. Companies can do the same by tapping into what people are alrea…
What the British royals are teaching the rest of us about social: What companies can learn to do
Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social. The royal baby is merely two weeks old and already doing a lot to bring the Britis…
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