Social Media Strategy
Social Media: What the British royals are teaching the rest of us about social
Many of us are turning to social media to not only give us news on our friends, but news of the day. The birth of a royal baby to Kate and William took Twitter and Facebook by storm… and the British monarchy right into the Internet age. Companies can do the same by tapping into what people are alrea…
What the British royals are teaching the rest of us about social: What companies can learn to do
Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social. The royal baby is merely two weeks old and already doing a lot to bring the Britis…
The Social Media Play on Search Engines
This post is included as part of a series related to social media training efforts underway at Cisco. I sat down with Mark Traphagen and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine marketing and optimization. This…
Using Research to Impact Our Social Media Strategy
I joined the Cisco Global Social Media Team in February of this year (2012). It has been one wild ride on this team with LaSandra Brill as my manager. The learning curve has been steep and the team dynamics great. When I joined the team, my responsibilities included managing the community strateg…
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