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Are you considering using video in your digital marketing strategy?  Here are a few statistics on the topic: Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer) More than 1 billion unique users visit YouTube each month. (YouTube) 92% of mobile v…

For the past four years, Cisco has been at the forefront of forecasting trends in global and regional data center traffic, data center virtualization, cloud computing and more. And in those years, a quick press release, perhaps a timed blog post and a bit of industry buzz have herald the arrival of…

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativ…

Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level. With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter…