privacy
IoT, The Oppressed Project
IoT, The Oppressed Project We are now in the era of IoT “Internet of Things”. It’s a concept that not only has the potential to impact how we live but also how we work. And as things become more connected, people become more concerned about their security and privacy. I have gone through a lot of te…
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers have placed in a brand. Customers who are loyal to a brand will trust that the next product or service introduc…
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing fails and threatens to flood his basement. In such a context, efficiency rules, and it is critical for the retailer to speed…
Cisco Cloud Security for Public and Private Cloud – A Secure, and Compliant Cloud Data Center
Recently the widespread fire of data breaches impacting privacy of millions of hapless people across the globe has become the stirring news. This spree of cyber attacks unveiling the fact that information security industry, organizations and even governments are vulnerable to today’s persistent, wel…
#NCSAM: Cisco’s Cyber Security Story
As National Cyber Security Awareness Month (NCSAM) arrives, now is a good time to look at the rapid expansion of information growth. We believe that cyber security centers around an important question that all who serve, protect and educate should consider – if you knew you were going to be compromi…
New CSA Survey Highlights Opportunities for Data Privacy Harmonization Across Cloud, IoT and Big Data
Responses in a recent Cisco-sponsored Cloud Security Alliance survey (hyperlink) illustrate that many data privacy challenges previously cast in the “too hard” basket can be more readily navigated though focusing on universal principles across Cloud, IoT and Big Data. Survey responses showed a sur…
The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike. And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint loca…
Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution
As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consum…
Forget Looking in the Mirror, It’s Your Digital Image That Truly Matters
It’s great to stay in shape at the gym and pick out stylish clothes. But more and more, the personal image that really counts is digital. That’s because the Internet of Everything (IoE) era demands new ways of looking at, well, just about everything. And everything includes you. In an expanding univ…
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