Digital and Social

Did you notice the recent change to the menus on Cisco.com?  We call them “megamenus” — those convenient lists that fly down when you mouse over the masthead bar on any page on Cisco.com. We recently updated the “Products & Services” megamenu on the site to make it…

Video: What will it cost? “What will my video cost?” Is the number one question I’m asked. It’s also the toughest question to answer.  I could just answer: “How much do you have?” But I think I should be a bit more polite.  So here we go…. First, I set the stage that the cost of video production can…

Sharing is a life skill that most of us learn as young children. It typically begins when siblings are introduced into the household, at play dates, or at school. You learn how to share your mother’s time, your toys, your books, and countless other things. It may have seemed painful at first, but it…

Every year millions of hours of work are lost to the NCAA basketball tournament – from checking brackets and streaming games at work to people taking time off to catch their choice game. For many, travelling to watch their team’s games could mean even more hours lost –but not anymore.  Two weeks ago…

I love this image – Cisco’s take on a bracket, like the ones so many of us filled out recently. It taps into the fact that the appetite of sports fans is almost insatiable with the buffet of content available to them, and that a network is their ticket to eat. Consider the fact that March Madness Li…

When an online community comes to mind, most think in terms of engagement, conversations, culture and feedback.  And if you continue to think about it, more ideas come to mind, like: how can I be heard, how far reaching is the content, how does this affect my job or company? But is there more to it?…

As organizations mature, often they become silo’d into groups with similar charters but without a process to align their efforts. As a member of a team that is responsible for the overall strategy for of the company’s digital experience, this lack of alignment can cause inefficient resource allocati…

We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences — and how well it pays off the journey. A few months ago at the Word of Mouth Marketing Association  conference, I shared f…

Cloud, Cloud, Cloud and… Cloud!!  There has been much justified excitement about the Cloud and the benefits that it can provide. XaaS is here to stay with everything from HR systems to CRMs launching multi-billion dollar transformations in the way business is done. Within Cisco, we are in the middle…