Digital and Social

As the number of users of social media continues to grow, the boundary between our personal and professional  lives begins to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what th…

As you probably know, networking can bring your career to a new level. Who you meet can open a variety of doors – you’re able to meet new clients, gain referrals, meet future peers, find a mentor, or begin a new partnership. The possibilities are endless. Gone are the days where you would print out…

First impressions really matter. We know this intuitively, and you may also have seen the stats that say it takes web visitors less than two-tenths of a second to form a first impression, and just 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impres…

The subject of fragmented channels, which is fragmenting audiences, has been written about frequently. Advertisers though, secretly still long for the “glorious” days of focusing on just a few major channels and is one of the reasons why the rare shows that can predictably garner mass au…

Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process.  A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both stats according to a McCarthy Group report.) Long gone are the days of disingenuous and detached…

Baseball has long been dubbed ‘America’s favorite pastime‘ – but baseball owners sure do wish some of that time is spent watching the game from stadiums as opposed to in-front of television and smartphones. Of course some of the storied franchises such as the Red Sox and Yank…

It is always interesting how commonly understood terms turn into nuanced expressions in the hands of specialists – whether they be lawyers, accountants, doctors – or indeed data analysts and statisticians. One pair of expressions in this regard is likelihood and probability – which…

The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives – with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out metrics, understanding conversion rates, focused on conversion funnels, A/B and multi-var…

It’s the New Year here at Cisco, at least from a fiscal perspective, and one of the most exciting projects we have completed this year within our Digital team is the updated version of the Cisco Mobile App! If you haven’t already, you can download it through the iTunes Apps Store for iOS…