Jennifer Roberts

For the past year, I’ve worked with Carola van der Linden (Carola van der Linden), Marketing Manager in EMEAR, on Social Selling. I wanted to get her unique perspective on how sales and marketing works together and what marketing can learn from sales. Carola brings not only a deep understandin…

We recently reviewed the results and findings of Cisco’s Social Selling pilot program in a 3-part series: Social Selling in Action—Part 1: Innovation starts with Sales Social Selling in Action—Part 2: Attribution for Accurate Metrics Social Selling in Action—Part 3: Regional Rollout, Regional Stren…

As the number of users of social media continues to grow, the boundary between our personal and professional  lives begins to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what th…

As the number of users of social media continues to grow, the boundary between our personal and professional  lives begins to overlap. Unsurprisngly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what the…

As the number of users of social media continues to grow, the boundary between our personal and professional lives has begun to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what…

On Thursday and Friday of last week, I attended the Big Boulder data conference, which brings together vendor, academics, analysts and practitioners of social data.  The purposes were many: discuss emerging trends, acknowledge the issues and challenges around privacy and security, and make introduct…