Digital and Social

In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over 200 countries worldwide. When I originally starte…

“Be Fearless.” While that phrase is capable of representing so much to so many, for women in the workplace – especially in the technology industry – it can be a difficult attitude to adopt. But judging by the overwhelmingly fearless attitudes expressed by so many women during our second @Cisco_WOI “…

Last month, more than 100 dynamic women engaged in one of the most inspirational and personal interactive dialogues we’ve seen on what empowers women to “Be Fearless” in the workplace. Led by Women of Impact, Cisco’s inaugural #CiscoChat connected women who shared their thoughts on taking risks and…

The Cisco social media marketing team was on the ground in Austin for the SXSW Interactive Conference and the second ever #CiscoChat. The team engaged with participants onsite and over social media, teeing up an announcement around our new collaboration service–Cisco Spark–by asking part…

Are you considering using video in your digital marketing strategy?  Here are a few statistics on the topic: Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer) More than 1 billion unique users visit YouTube each month. (YouTube) 92% of mobile v…

Whether you’re four or forty, fear is an emotion that we have all experienced. But as we grow older, childhood frights like the monsters we’re convinced live under our beds give way to more ‘adult’ fears that keep us from taking risks, seeking adventure and pursuing our goals and dreams. As women co…

      Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites c…

In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number. The challenge for social media…

For the past four years, Cisco has been at the forefront of forecasting trends in global and regional data center traffic, data center virtualization, cloud computing and more. And in those years, a quick press release, perhaps a timed blog post and a bit of industry buzz have herald the arrival of…