Digital and Social

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativ…

I dare you not to communicate. Go ahead, I dare you. Try it. Try not to reach over to your smartphone. Try not to open a new e-mail. Try not to type a quick instant message. Try… My point is you can’t not communicate. Yes, I realize the blaring double negative, but it’s true! Communication is innate…

It’s February 14, and Valentine’s Day is already trending on Twitter. It’s estimated that more than 60% of adults will take time today to honor the important relationships in their lives. According to History.com, approximately 150 million cards and gifts will be sent. Couples will go on dates, frie…

There’s an adage that “if you can’t measure it, you can’t manage it,” and all of us that are in the business of managing or running things pretty much live by that. But, how to do you measure something as squishy and ephemeral as an “experience”? And, what experiences are worth managing? At Cisco, w…

We all know how close we are to our mobile devices and digital technology, and how much we rely on these new tools – 87% of us use our mobile device while on the go and 81% of users read email on their mobile – and all of us use some combination of the web, mobile, video, social media, computing pow…

The Cisco Sports & Entertainment Solutions Group is the worldwide leader in “Connecting the Unconnected” fans around the world. It’s not just something we say, it’s something we do day in, day out with our customers and partners in more than 200 stadiums across the world and also during Global M…

I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stou…

The second in a series on Cisco’s mobile strategy. Apps, apps and more apps, is your company experiencing a proliferation of apps?  Cisco certainly is.  We are moving out of the experimental stage of app development and shifting toward measuring ‘repetitive usage’ as one of the main gauges for on-go…

Approximately 45% of us make New Year’s Resolutions according to research by the University of Scranton. Among the top ten resolutions for 2014 are: stay fit and healthy, spend less and save more, learn something exciting, and spend more time with family. Good luck with that… We all start with goo…