Customer Success

Over the last year, more than 4,000 people from our partner community attended a Customer Success Talk webinar and joined us on a journey to create customers for life. In addition to sharing practice-building tips and tools, the series has also served as a way to gauge where we all are on the path t…

In 2016, the Customer Success Talk webinar series brought together a wide array of influencers and decision makers from Cisco partners, both large and small. Our subject matter experts focused on the business case for customer success management (CSM) and the people, process, automation and analytic…

The Chinese calendar calls 2016 the year of the monkey, but looking back on our industry these past 11 months, I would call it the year of the customer. Why? Because as digital disruption takes hold and transforms the way we do business, the most important reality we all need to accept is that the c…

Earlier this week, more than 200 Cisco partners attended the latest Customer Success Talk webinar, “The Golden Thread: Connecting Data in the Value Chain”.  The live event featured Andy Starr, Vice President of Cisco’s Customer Success and Renewal Operations organization, where he shared his perspec…

  In Scott Brown’s recent blog post, “The Digital Shift: Partner Evolution and Future of IT”, he talks about the transformation of product and service delivery models in our industry and evolution of sales practices to keep pace with customer expectations. As digitization and the anything-as-a-…

Cisco has always been incredibly enthusiastic about the role of the partner and there is no disputing the unbelievable success we’ve had together. As a matter of fact, today over 85% of the business we do in the marketplace is done through our partner ecosystem. There’s no other company in the indus…

When it comes to your customers, the solutions you sell may get your foot in the door, but let’s face it, it’s the relationships you build that elevate your business to “trusted advisor” status, which will lead to increases in retention and revenue over the long haul. So how do you earn that trust a…

Kelly Crothers, director of marketing, talks about how ‘expand selling’ best practices can generate new revenue and build brand loyalty in this latest video blog from the Global Customer Success team.    …

Your customers are the most important drivers of growth for your business. They’re often the reason new clients seek you out, and they serve as the source for post-sale opportunities and recurring revenue. It’s the simple truth. But what’s also true is that in today’s digital age and dynamic busines…