Kelly Crothers, director of marketing, talks about how ‘expand selling’ best practices can generate new revenue and build brand loyalty in this latest video blog from the Global Customer Success team.
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Here are 3 stats from Gartner to support your “data” Kelly:
1. 1% reduction in customer churn = 6% increase in profits
2. 1% improvement in average selling price = 8.7% increase in operating profits
3. 1% increase in customer satisfaction = 5% increase in profits and 25% retention improvement
Great relevant stat’s! Thanks Dana!
A Buyer’s Market. Thanks for starting to vblog. Salespeople need more tools in their tool-kits and data analysis is one emerging tool. At Business Transformation we also teach listening to a buyer’s conversation for emotional and anxiety flags. Emotional buying complements our data driven sales actions. Have a good seminar. Keep up the blogging!
Thanks Jonathan! Totally agree – customer health is a great measure of that – without customer health metrics it’s hard for sales to know when is the right time to reach out to reduce churn and sustain customer loyalty.