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Roger Sherwood

Sales Manager

Media & Entertainment

Roger is an industry veteran with more than 15 years in the digital media industry. He is responsible for the the development and execution of the global go-to-market, sales, business development and partnership strategy for the Media & Entertainment vertical at Cisco.

Roger’s experience in the digital media, software and telecommunications sectors has been with a focus on sales, relationship building and international business development for rapidly growing organizations. Roger joined Cisco through the acquisition of ExtendMedia, a software-based digital video content management system (now sold as Cisco Media Suite), where he served as GM of EMEA. Previously, Roger served as Vice President of Global Services at ARRIS, Inc. There he led ARRIS’s consolidated technical support team responsible for the worldwide delivery, deployment, and support of the company’s multiple On Demand and OSS product lines.

He joined ARRIS through the company’s acquisition of C-COR. At C-COR Sherwood served as C-COR's director of customer solutions, EMEA and AsiaPac, where he helped spearhead international pre-sales and delivery of the company's network management systems. He has also held management roles at Amdocs, Nortel and Sigma-Systems.

Roger holds a bachelor’s in electrical and electronics engineering from Nottingham Trent University in the UK.

Articles

September 13, 2018

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Cisco @IBC 2018: “Dailies” to “Hourlies;” Venues to Studios: How Our Media Blueprint is Reaching into Film and S …

Hi, Rog again. Last blog, I hinted at more details to come about our current work to industrialize the implementation of IP and cloud technologies into adjacent media segments. Specifically, film and sports. This blog aims to do just that: Give you a deeper look into the ways our film and sports par…

September 11, 2018

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Cisco, Intel and Microsoft Accelerate the Transition from SDI to IP with an Open Source Toolkit for Media Software Vendo …

Written by Peter Bosch & Andre Surcouf Live media production facilities primarily use serial digital interface (SDI) for interconnections between media applications, media appliances and other bespoke media equipment. The transition from SDI to IP aids in replacing traditional SDI cables with Et…

September 11, 2018

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Cisco @IBC 2018: When Tech & Creativity Align – Artificial Intelligence and Media Production

Few topics fan the innovation flames more vigorously these days than Artificial Intelligence (AI). Gartner predicts that by 2020, AI will be a top five investment priority for more than 30% of CIOs, and by 2022, AI will be one of three top workloads in the data center. Lurking inevitably nearby in c…

Cisco @ IBC 2018 Show-verview: From Broadcast to Film to Sports, the Media Industrialization Era Is Accelerating

Hi, it’s Rog. The kids are back in school and the last summer holiday weekend is upon us, which can only mean one thing: It’s time for 60,000 or so of us to pack our bags for Amsterdam, and IBC. And my job, in this blog, is to impart my take on what’s going to be happening when we all get there, in…

XR on the Bay Recap: aka the Day Roger Didn’t Get to Meet Silicon Valley’s Gilfoyle (Part 2)

(Continued from Part 1) Dave Ward, Cisco, left; Ben Havey, Walt Disney Studios, right, during “the reveal” of Disney’s StudioLAB Leslie Ellis: Such as what it takes to make a blockbuster film. As in, hundreds of people, and it takes months. Whereas with new and emerging VR tools,…

XR on the Bay Recap: aka the Day Roger Didn’t Get to Meet Silicon Valley’s Gilfoyle (Part 1)

Hi, it’s Rog. On June 26, at Cisco’s Building No. 9, in San Jose, we and the Advanced Imaging Society, hosted our first-ever “XR on the Bay: Where Silicon Valley Meets Hollywood” event. Jim Chabin, President of the AIS, kicked things off with a rather brilliant observation, which summed up the entir…

Cisco Offers Expanded Media Blueprint Portfolio to Accelerate Potential of Cloud and IP Technology

Adoption of cloud and IP technology in the media industry continues to progress rapidly as companies meet the challenges associated with delivering any-screen digital experiences that are more viewer-driven, over-the-top-styled, and cloud-based. The technology revolution in media and entertainment b…

Cisco @NAB 2018: Driving Operational Excellence by Industrializing the Media Ecosystem

The run-up to the 2018 National Association of Broadcasters Show is once again upon us, which means it’s time to preview what we’ll be focused on, in our booth and around the NAB Show floor. It’s a preview that necessarily relies on a string of industrial progressions, from SDI (serial digital inter…

February 8, 2018

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Celebrating 10 years of Olympics partnership with NBC

As the 2018 Olympic Winter Games get underway in PyeongChang, South Korea, Cisco is proud to once again play a key role in delivering content from the world’s largest sporting event to billions of fans around the globe cheering on their countrymen and women. It was announced today that NBC Olympics…