Cisco Media Blueprint

September 9, 2019

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Accelerate Ideas to Audience

The IBC Conference is here again, and it’s a good time to examine the changes in the media industry. Although nothing drastic has changed, there is just more–much more of the changes that started a few years ago. I want to start with a small confession. I used to be addicted to reading; it’s w…

Cisco Showcases Media Blueprint at IBC Amsterdam

Written by Patrick Murray, Cisco  Sales Director – Media For media content creators and broadcasters, speed from content creation to delivery is a business imperative. The Cisco Media Blue Print solutions were engineered to help media broadcasters enable their media workflows with expanding, i…

A More Efficient Media Operation Starts Where? If You Said “In the Cloud,” Take the Rest of the Day Off!

And now this, from the Department of the Obvious: The media and entertainment industry is transitioning. It’s a transition that’s happening as a result of the need to deliver content more quickly and in a higher quality — and there is no better way to do it than streamlining the content produc…

Unleash a more dynamic network – IP Fabric for Media

In my previous post, I noted the hastening of the ‘content cadence’, in terms of the volume and speed at which new TV shows and films are vying for our individual and collective attention. And when a faster pace is one of the goals, it’s vital to streamline content production. One aspect of producti…

Shoot, Share, Edit, Retake, Perfect – On Set, in Real Time

Maybe this is happening to you: You’re talking with a friend, and learn of yet another new TV show, from yet another online media source, that sounds really interesting – and it’s the third time it’s happened that week. Unmistakably, the media and entertainment industry is developing content at a mu…

September 13, 2018

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Cisco @IBC 2018: “Dailies” to “Hourlies;” Venues to Studios: How Our Media Blueprint is Reaching into Film and S …

Hi, Rog again. Last blog, I hinted at more details to come about our current work to industrialize the implementation of IP and cloud technologies into adjacent media segments. Specifically, film and sports. This blog aims to do just that: Give you a deeper look into the ways our film and sports par…

NAB Show Day 1 Recap: From Ice Cream to IP

This year at NAB Show, one of the coolest things – quite literally – on the Cisco stand is our ice cream roller. You can see how the ice cream is transformed from a liquid into rolls of vanilla loveliness in front of your eyes, and then you get to try it for yourself. But what’s this got…

Cisco @NAB 2018: Driving Operational Excellence by Industrializing the Media Ecosystem

The run-up to the 2018 National Association of Broadcasters Show is once again upon us, which means it’s time to preview what we’ll be focused on, in our booth and around the NAB Show floor. It’s a preview that necessarily relies on a string of industrial progressions, from SDI (serial digital inter…

Champions keep playing until they get it right – Security & Content Protection

Written by Rishika Korada Can you trust a Hacker during a ransomware attack? That was the question posed to me at SVG 11th Annual Forum held in NYC on the 27th of July. I was invited to join the Security and Content Protection panel along with some of the best security experts in the industry – Guy…