Articles

Goodbye, and thanks for all the ice cream (and IP)

What a great event NAB has been. The opportunity to meet with so many customers and partners really adds another layer to our relationships and helps all of us build better solutions. A few trends emerged over the past few days, so here are our top three: IP transformation in media is happening in m…

NAB Show Day 3: Getting married, or getting a media ecosystem?

One of the great things about NAB Show is the opportunity to learn more about your colleagues. Chatting to one of her colleagues, it came up she had wedding insurance for her marriage next year. I hadn’t come across this previously but it’s a great idea. This is a major event in someone’s life and r…

NAB Show Day 2: I didn’t want to join the circus

Working in the media has always required a varied skill set and flexible approach. Often you need to come up with new and innovative ways to respond to the rapidly emerging demands of new devices and services. There are lots of solutions out there but they increasingly need you to use multiple tools…

NAB Show Day 1 Recap: From Ice Cream to IP

This year at NAB Show, one of the coolest things – quite literally – on the Cisco stand is our ice cream roller. You can see how the ice cream is transformed from a liquid into rolls of vanilla loveliness in front of your eyes, and then you get to try it for yourself. But what’s this got…

February 27, 2018

SP360: SERVICE PROVIDER

What does 5G mean for Video?

At Mobile World Congress we’re launching 5G Now!, because the opportunity to deliver premium, high bandwidth service is already with us. We know that video is going to make up over 80% of all mobile traffic and that one-third of that traffic will be high-quality content. Consumers are spending more…

September 27, 2017

SP360: SERVICE PROVIDER

Mobile Video at IBC – From the Why to the How, and to the Now

It’s always exciting preparing for an event like IBC. As we’re taking new products and solutions to the market there has to be a balance between informing those who are starting to look at a new vertical or opportunity, compared to those who have already launched new services. By going out to the wi…

September 14, 2017

SP360: SERVICE PROVIDER

Blurring the lines – the three key areas for successful Mobile Video

September sees two significant events in the Service Provider world – the launch of the new iPhone, and the annual IBC gathering in Amsterdam. It was only a few years ago that these events wouldn’t really have been linked, yet now the mobile and video industries are closer than ever, with the lines…

Supporting the broadcasting of the future

Media companies can use a cloud-based video infrastructure to support flexible and innovative ways of providing content. The way we watch TV and video is changing rapidly. People are consuming more content online, on a growing number of different devices inside and outside the home. And this is happ…

The revenue opportunity of targeted advertising

The data from an integrated video platform has huge potential to make advertising more effective. Updating their video infrastructure makes it possible for telecoms companies to supply the flexible and personalised services that their customers increasingly expect. That’s a pretty big deal – but it’…