Articles

Keeping your edge by delighting customers

Unbeatable video quality and intelligent content discovery are two key elements of a great customer experience. Online video is a competitive market, with many different companies providing similar services. But there’s one way that businesses really can stand out – and that’s by providing a memorab…

February 25, 2017

SP360: SERVICE PROVIDER

How can OTT keep your customers coming back?

If you love them, set them free… …because if they love you, they’ll come back. I’m sure most of us have seen this on a poster, as a meme, as a social media post, but may never have applied it to our businesses. However, the ability to easily leave a service is one of the key decision moments for sub…

January 19, 2017

SP360: SERVICE PROVIDER

Millennials or Unicorns?

Who’s your audience – millennials or unicorns? Of course, the answer is neither, because neither exist. It’s pretty much impossible to define what a millennial is – try it, Google has plenty of results. It’s become a shorthand term for the stage in life somewhere between skateboards and mortga…

September 10, 2016

SP360: SERVICE PROVIDER

No Technology is an Island

As consumers, we’re aware that we live in an increasingly connected world. It’s all around us. More and more we just expect things to work. So why shouldn’t we expect the same in our business relationships? Why should we wait for integration to take place when we just want two things to work togethe…

Cuddle the cord cutters: Make sure summer isn’t your slow time

It’s easy to forget about TV in summer. Sunshine, holidays and a drop off in content mean viewers are less likely to tune in compared with other times of year. So providers should be working harder than ever to retain their viewers. Research from Sanford Bernstein shows that  pay-TV subscriptions ar…

Watching The Games of tomorrow: How does the future of sports broadcasting look?

Sports broadcasting is on the cusp of a new era. One that will bring opportunities and challenges to broadcasters, content owners, athletes and fans. A once-simple landscape is now the territory of niche over-the-top (OTT) players and digital giants. And there’s revolutionary technologies like virtu…

Go over the top and into the cloud to augment pay-TV services

You need to act fast to avoid losing the pay-TV race. The new breed of over-the-top players aren’t messing around. Read on to discover your competitive edge… Over-the-top (OTT) TV and video services are expected to generate $51 billion by 2020, according to a recent Global OTT TV & Video Forecas…

Cisco Live 2016: 5 top trends in video

Cisco Live Las Vegas saw thousands of people come together to talk tech and get the inside track on the industry. Here’s a look at the top five video trends to emerge from this year’s event. But what does it all mean for Service Providers. Now is the time for cloud TV Cloud TV was an ever-present to…

Jump into virtual reality provision with the cloud

Virtual reality is getting a lot of play at the moment. It’s the hot topic in the gaming world and is now gaining traction in video. So how can you roll out the VR features consumers demand – quickly and at low cost? Virtual reality is enjoying rapid growth, and it looks set to have a transformative…