nba

October 29, 2019

COLLABORATION

Spencer Dinwiddie – Let’s Walk a Mile in His Shoes

Put Yourself in Spencer Dinwiddie’s Shoes Spencer Dinwiddie is one heck of a busy guy. Most people know him for his amazing prowess as point guard with the Brooklyn Nets, but he’s so much more than that. He has been leveraging his talent and drive into a highly successful shoe brand – K8…

September 13, 2018

SP360: SERVICE PROVIDER

Cisco @IBC 2018: “Dailies” to “Hourlies;” Venues to Studios: How Our Media Blueprint is Reaching into Film and S …

Hi, Rog again. Last blog, I hinted at more details to come about our current work to industrialize the implementation of IP and cloud technologies into adjacent media segments. Specifically, film and sports. This blog aims to do just that: Give you a deeper look into the ways our film and sports par…

Cisco @ IBC 2018 Show-verview: From Broadcast to Film to Sports, the Media Industrialization Era Is Accelerating

Hi, it’s Rog. The kids are back in school and the last summer holiday weekend is upon us, which can only mean one thing: It’s time for 60,000 or so of us to pack our bags for Amsterdam, and IBC. And my job, in this blog, is to impart my take on what’s going to be happening when we all get there, in…

June 4, 2018

EXECUTIVE PLATFORM

On and Off the Court With the NBA

Recently, I traveled to New Jersey to visit one of the National Basketball Association (NBA) offices. Not only do we have a sponsorship with the NBA, but they are one of our customers. As a huge basketball fan, it was an awesome experience to see all of the hard work that goes on behind the scenes.…

May 8, 2018

LIFE AT CISCO

A Week of WOW moments at Cisco

There are so many “wow” moments at Cisco, that we almost get too used to it. So you’ll know when I tell you about my “wow” moment recently, you’ll know it was capital WOW. Cisco has a long-standing partnership with the National Basketball Association (NBA), which was recently showcased in Central Lo…

July 12, 2017

COLLABORATION

Behind-the-Scenes at the NBA Draft

By now, everyone’s likely heard about the top picks at this year’s NBA Draft. As expected, freshman Markelle Fultz out of the University of Washington was selected No. 1 overall by the Philadelphia 76ers. With so much hoopla surrounding the top picks on Draft Night, it’s hard not to get caught up in…

With Digital Technologies, Sports Fans Are on a Winning Streak

I love sports as much as anyone. But not when I have to battle parking bottlenecks, endless ticket lines, and glacial concession stands. After all, who wants to wait 20 minutes for a beer and a hot dog if it means missing a key play? At Cisco, our teams work day in and day out to help solve these ch…

Finding Networking Stars at the 2016 NBA Draft

The annual NBA Draft is all about finding the latest and greatest basketball talent; players who will someday become the face of franchises around the league. It’s where their lifelong dreams of playing in the NBA become a reality, where years of hard work and dedication culminate in a once-in-a-lif…

June 27, 2016

EXECUTIVE PLATFORM

The Team Behind the Team

When an NBA basketball team takes the floor for a game, the fans in the stands, in sports bars and at home all focus on the team’s starting line-up. When they watch league MVP Steph Curry drain a game-winning three-pointer or LeBron James slam home a dunk over an opponent, it’s easy to lose sight of…