selling

It doesn’t matter if you are an account manager or a customer success manager, you want to be a trusted advisor as your customer embarks on their digital journey.  Customers want personalized engagement with trusted partners, and it is important to be able to solve your customers’ business problems…

My last blog talked about the challenges of becoming an omnichannel retailer, and how stores are still learning how to make changes that cut across their entire business. We discussed how, appearances to the contrary, omnichannel selling is still about meeting a basic business requirement – finding…