customer listening

June 28, 2018

PERSPECTIVES

Licensed to thrill: One customer’s response to Cisco’s simplified software licensing

Organizations across the globe are increasingly harnessing the power of networks to fuel operations, serve clients, and achieve business outcomes. As they do so, they are employing the cloud, fortifying security defenses, creating valuable insights from vast amounts of data, automating tasks, creati…

August 18, 2017

PERSPECTIVES

We’re Listening Blog Series: Connecting the Unconnected with Innovative Technical Services

While the concepts of the Internet of Things (IoT) and “connecting the unconnected” are not new, Cisco remains at the forefront of uncovering innovative ways to apply IoT to create value for our customers. With more than 700 IoT products and solutions, we’re enabling data and insights never before a…

June 22, 2017

PERSPECTIVES

We’re Listening Blog Series: Sea Change – CX Lab on the move at Cisco Live

Boats are a passion of mine. As any boating enthusiast will attest, boat owners are constantly looking for enhancements – a tweak here and there to improve their vessel and their experience on the water. However, you reach a point when there’s nothing left to fine tune and if bigger and faster is th…

May 18, 2017

PERSPECTIVES

We’re Listening Blog Series: Making Lemonade – Turning Negative Customer Feedback into a Positive

Our hyper-connected world allows for an open market and on-demand access to products and services 24/7. This puts customers in the driver’s seat and when competing products are equal, customer experience becomes a deciding factor. Listening to the voice of our customers is key to understanding what’…

December 23, 2016

PERSPECTIVES

The We’re Listening Blog Series: ‘Tis the Season for Social Media Monitoring

It’s cyber Monday. You’re online cart’s full, ready to check out. And then…screen freeze. Refresh, refresh. Nothing. Close the page, open it again – buffering. Is it the site? Internet provider? A quick sweep of Twitter shows outage complaints  popping up. As your annoyance level grows, you tweet, t…

October 13, 2016

PERSPECTIVES

The We’re Listening Blog series: Survey says…Make it simple and easy

As a Cisco customer, your voice is important to us. We want to hear about your experience with our company, the good and the bad, and use your feedback to design and prioritize improvements. We listen to you in a variety of ways and surveys are an important tool. But, when response rates go down, an…

April 6, 2016

PERSPECTIVES

The We’re Listening Blog Series: We’re Listening Better! Shorter CSAT, Fewer Surveys, Feedback Loops, New Wa …

The main reason we set up the We’re Listening blog series was to tell you what we’re doing to improve based on the feedback you give us. Once in a while, we also like to check in on the ways that we ask for your feedback – are we using the right channels? Asking the right questions…