Executive Platform

Let me start with a few ideas that should be pretty uncontroversial: Digitization is transforming even the most old-school industries. Who would have thought the taxi cab business would get turned on its head by an app? The old way of doing IT—where every company builds and maintains its own vast…

Last week, Cisco CEO John Chambers attended the World Economic Forum in Davos, Switzerland. A major theme of the week was security and the implications of the Internet of Everything…the topic which John focused on in his contributed article to the WEF blog, Agenda. You can read the full articl…

A short while ago, the International Trade Commission (ITC) took an important first step toward the speedy review and action we requested regarding Arista’s widespread infringement of Cisco’s patented networking technology. We welcome the ITC’s initial action in this case, and by voting to commence…

When I’m stuck in one of Silicon Valley’s many traffic jams, my frustration level rises as rapidly as my speedometer slows down. I think about how the digital synchronization of highways, vehicles and traffic lights could unclog congestion, lower pollution, eliminate delays and significantly reduce…

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers have placed in a brand. Customers who are loyal to a brand will trust that the next product or service introduc…

By 2030, an average American household is expected to incur traffic-related costs of $2,301 per year, a 33 percent increase compared to 2013. In fact, the annual price of traffic in the U.S. and Europe will soar to $293 billion by 2030, a rise of nearly 50 percent from 2013. Additionally, traffic co…

For 30 years, we’ve been helping change the way people work, live, play, and learn. During this time, our world has advanced faster than ever. It seems like yesterday when we saw the introduction of the Macintosh, the first-ever consumer machine with a mouse and graphical interface. Then, just two y…

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors, competition from disruptive innovators, and exponentially increasing complexity. The source of mu…

Today’s definitive agreement for purchase of the Rockstar patents by a subsidiary of patent clearinghouse RPX Corporation, with simultaneous licensing of the portfolio to more than 30 technology companies, including Cisco, represents a victory for common sense. It also puts to rest a wayward and mis…