Avatar

Aruna Ravichandran

VP/CMO Global Marketing, Webex/Collaboration

Webex Collaboration Business Unit

Aruna is a global marketing leader who is passionate about digital transformation, workplace transformation, and DevOps. With her 20+ years of experience in Marketing and management background, she is passionate about elevating marketing into an engine that drives thought leadership and demand generation, with a direct impact to a company’s growth. Aruna specializes in SaaS and digital marketing leading with data driven omni-channel marketing that contributes to the company’s revenue and profitability.

She is currently the VP/CMO of Cisco’s Webex Collaboration business. She is responsible for all aspects of marketing including demand generation, digital marketing, product marketing, branding and other supporting marketing functions for market leading Webex collaboration products. Before coming to Cisco, she has held leadership roles at several other companies – VP of Marketing for CA Technologies $1.5B DevOps business (acquired by Broadcom for $19B), VP of Marketing and Strategy for Software Defined Networking (SDN) at Juniper Networks. She started her career as an engineer at Hewlett Packard holding executive leadership roles in engineering and in marketing during her 17-year career. Aruna enjoys blogging about technology; she is an independent blogger for Forbes and other industry forums. She has also authored two technology books on DevOps.

Aruna was named the Top 100 Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, received the National Diversity Council’s 2016 Most Powerful and Influential Woman Award, and Silver Stevie Award for Female Executive of the year 2018.

She holds a degree in Computer Engineering and an MBA, both from Santa Clara University, and a graduate of Kellogg Chief Marketing Officer (CMO) program in 2019. Aruna also sits on the boards of California Polytechnic San Luis Obispo & Panzura.

Articles

October 29, 2019

COLLABORATION

Spencer Dinwiddie – Let’s Walk a Mile in His Shoes

Put Yourself in Spencer Dinwiddie’s Shoes Spencer Dinwiddie is one heck of a busy guy. Most people know him for his amazing prowess as point guard with the Brooklyn Nets, but he’s so much more than that. He has been leveraging his talent and drive into a highly successful shoe brand – K8…

August 20, 2019

COLLABORATION

Webex Collaboration Receives an EXCELLENT Rating from PC Magazine and is the Overall Award Winner for CRN’s ARC Report …

Cisco Webex was recently named CRN’s Overall Winner in the 2019 Annual Report Card (ARC) survey for collaboration and earned an EXCELLENT rating by PC magazine, making it an Editor’s Choice. The PCMag excellent review is just one of many accolades and awards we have received in the past few months.…

July 15, 2019

COLLABORATION

Cisco Webex Celebrates the Apollo 11 Mission to the Moon 50th Anniversary Gala

Cisco Webex Collaboration business is over the moon to be part of the 50th anniversary of the Apollo 11 mission to the moon on July 16th, 2019. We are thrilled to attend live at the Apollo 50th Gala celebration, held at the Kennedy Space Center Visitor Complex in Florida. With our collaboration tech…

June 11, 2019

COLLABORATION

Getting to Know You — The Three-Dimensional Cognitive Workspace

The future of work is three-dimensional. And the good news is, it’s here now. It’s part of a new approach called cognitive collaboration that incorporates artificial intelligence with the right context with the right people to foster deeper human personalized connections. The past couple of decades…

June 10, 2019

COLLABORATION

The Results Are In: Here Are the Winners For The First Annual 2019 Cisco Collaboration Inaugural Webex Customer Awards!

We are excited to announce the inaugural Webex Customer Award winners. We had an overwhelming response with 215 entries and it was tough to choose, because we consider all of our customers winners. Here are the 2019 winners in 12 categories from North America. Category 1: Webexceptional Achievement—…

May 8, 2019

COLLABORATION

Announcing the Webex Customer Awards Program

We are thrilled to announce the first-ever Webex Customer Awards program to recognize and celebrate our Webex customers. We are now accepting nominations in seven categories and the winners will be announced at Cisco Live in San Diego on June 10. We love hearing about our customer successes with Web…

April 11, 2019

COLLABORATION

People Insights: Getting to the Heart of the Matter

When you’re working with people on a project, it’s vital to know who they are. Immediately accessible details such as what department or company they’re with, what experience they’re bringing to the table, and what they’ve achieved already, gives you the power to structure the project and its resour…

April 1, 2019

COLLABORATION

There’s a Billion Ways to Use Cisco Webex Board

The Digital Whiteboard for Modern Business Challenges “A thing of beauty, isn’t it? All written out like this?” Those are the words of Douglas Mason, talking with Taylor Mason in the March 31 episode of Billions, the hugely popular high-stakes drama about finance and power that airs on Showtime. Bil…

March 18, 2019

COLLABORATION

66% Say They’d Switch Vendors in Order to Get an Intelligent Online Meeting Solution

People are getting frustrated with online and video meetings. In fact, according to a recent survey, 85% say they are challenged with these types of poor experiences and 74% say they’re not too happy about it. Audio problems, difficulty connecting, mismatched devices, not knowing if the camera is ev…