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Aruna Ravichandran

VP/CMO Global Marketing, Webex/Collaboration

Webex Collaboration Business Unit

Aruna is a global marketing leader who is passionate about digital transformation, workplace transformation, and DevOps. With her 20+ years of experience in Marketing and management background, she is passionate about elevating marketing into an engine that drives thought leadership and demand generation, with a direct impact to a company’s growth. Aruna specializes in SaaS and digital marketing leading with data driven omni-channel marketing that contributes to the company’s revenue and profitability.

She is currently the VP/CMO of Cisco’s Webex Collaboration business. She is responsible for all aspects of marketing including demand generation, digital marketing, product marketing, branding and other supporting marketing functions for market leading Webex collaboration products. Before coming to Cisco, she has held leadership roles at several other companies – VP of Marketing for CA Technologies $1.5B DevOps business (acquired by Broadcom for $19B), VP of Marketing and Strategy for Software Defined Networking (SDN) at Juniper Networks. She started her career as an engineer at Hewlett Packard holding executive leadership roles in engineering and in marketing during her 17-year career. Aruna enjoys blogging about technology; she is an independent blogger for Forbes and other industry forums. She has also authored two technology books on DevOps.

Aruna was named the Top 100 Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, received the National Diversity Council’s 2016 Most Powerful and Influential Woman Award, and Silver Stevie Award for Female Executive of the year 2018.

She holds a degree in Computer Engineering and an MBA, both from Santa Clara University, and a graduate of Kellogg Chief Marketing Officer (CMO) program in 2019. Aruna also sits on the boards of California Polytechnic San Luis Obispo & Panzura.

Articles

December 6, 2018

COLLABORATION

5 Rules to Live By To Boost Your Meeting Effectiveness

Any time you hop online to present, huddle with your team, or even do a quick check-in, new technologies can help you get the most out of everyone’s time. At Cisco, we believe in maximizing that potential, no matter where you are or who you’re talking to. To help you out, we’re highlighting five rul…

December 4, 2018

COLLABORATION

Amy Chang is Building Bridges: America’s Top 50 Women in Tech

Everyone here at Cisco is overjoyed at the recent announcement that Amy Chang, our Senior Vice President in the Collaboration Technology Group, has been named one of America’s “Top 50 Women in Tech” by Forbes. You can read the story here. The great thing about this list is that to even qualify for n…

December 4, 2018

COLLABORATION

Collaboration in the Modern Huddlespace – Fluidity From the Pocket to the War Room

Holy Modern Workspace – Batman! When I think of the creation of huddle spaces, video conferencing, and the suite of Collaboration technology of the modern workspace, I can’t help but reflect on our childhood memories of the vintage Batman TV series.  It was awesome how Bruce Wayne could get a call o…

October 24, 2018

COLLABORATION

5 Exceptional Ways People Use Webex Meetings

I know firsthand that Cisco Webex Meetings has made the online meeting experience easier than ever. Each month, 130 million people rely on Webex to collaborate better and work faster. With Webex Meetings, they now enjoy video conferencing that’s as simple and seamless as meeting in person. And produ…

October 9, 2018

COLLABORATION

What Makes Meetings #Webexceptional?

I joined Cisco seven weeks ago to lead marketing for the Collaboration business. I am privileged and honored to be the leader of one of the world’s loved brands in collaboration – Webex. Throughout my career, I’ve used many video and web conferencing solutions. While there are a variety of collabora…