Service Provider

By Brian Walsh, Service Provider Mobility Senior Marketing Manager Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperativ…

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions If it’s Spring, then it is time for OFC/NFOEC – the world’s leading event for advancing optical solutions (March 9-13).  Cisco will, once again, have a strong presence, including our largest booth ever (booth 4359), at this…

Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event. Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution. During the week I had many convers…

On February 18, Cisco announced the evolution of service provider (SP) networks. It is probably a good idea to step back, just a little, and explain how Cisco sees the challenges ahead and how we intend to continue to provide our mobile service provider customers with the strongest portfolio of solu…

Mobile World Congress 2014 continues this week in Barcelona with record attendances. Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service…

Mobile World Congress 2014 is underway at Fira Gran Via in Barcelona, Spain. As well as providing the WiFi network to the event, which has over 1200 access points covering the 2.6m sq feet  conference venues, Cisco had a number of exciting demos within the booth area in Hall 3. Cisco’s theme…

In June, I described how Cisco was closing the small cell loop with the rapid integration of both the Ubiquisys and Intucell teams into the Cisco family. Today I’m pleased to make three announcements that demonstrate the concrete results of all these bright minds coming together: Cisco has added LT…

In the announcement of the Cisco Evolved Services Platform last week, we not only highlighted our initial service offers in mobility and video and the business benefits it enables, but also that it was open, extensible and elastic.  Openness is critical for providers by nature of the fact that their…

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativ…