NAB

NAB 2018: here’s what you saw with the Cisco team

Sleep deprived?  If you are one of 200 or so people on my flight back to NYC from Vegas, you sure as heck are!  With another successful NAB in the books, vendors and customers alike make the great trek home, a little worse for the wear.  A week of non-stop meetings, events, solution showcasing, non-…

NAB Show Day 3: Getting married, or getting a media ecosystem?

One of the great things about NAB Show is the opportunity to learn more about your colleagues. Chatting to one of her colleagues, it came up she had wedding insurance for her marriage next year. I hadn’t come across this previously but it’s a great idea. This is a major event in someone’s life and r…

NAB Show Day 2: I didn’t want to join the circus

Working in the media has always required a varied skill set and flexible approach. Often you need to come up with new and innovative ways to respond to the rapidly emerging demands of new devices and services. There are lots of solutions out there but they increasingly need you to use multiple tools…

NAB Show Day 1 Recap: From Ice Cream to IP

This year at NAB Show, one of the coolest things – quite literally – on the Cisco stand is our ice cream roller. You can see how the ice cream is transformed from a liquid into rolls of vanilla loveliness in front of your eyes, and then you get to try it for yourself. But what’s this got…

April 4, 2018

PARTNER

Industrializing the Cisco Media Partner Ecosystem

For several years we have been tracking the progress we have made in the Media and Broadcast industry. The rapid move to IP, the cloud based workflows and the business model challenges that surround our end customers. It’s a wild ride, with lots of change. As a guy from Oklahoma City, I like the Wil…

Cisco @NAB 2018: Driving Operational Excellence by Industrializing the Media Ecosystem

The run-up to the 2018 National Association of Broadcasters Show is once again upon us, which means it’s time to preview what we’ll be focused on, in our booth and around the NAB Show floor. It’s a preview that necessarily relies on a string of industrial progressions, from SDI (serial digital inter…

As Broadcast Focuses on IP, Video Quality Moves Front and Center

Sometimes you get the opportunity to walk away from the Cisco booth to see – and feel – what’s energizing the industry. From NAB 2017, here are a few of my walkaway takeaways: 1. NAB isn’t just for “traditional broadcasters” anymore. This year, the transition of IP deeper into the video food chain c…

Lights, Camera, Action: Sparking Conversations with a Live Demo at NAB

Written by Shawn Tylka, Cable & Media Field Marketing Lead Cisco is committed to the transformation underway in media, a vibrant and growing industry, and the National Association of Broadcasters Show (NAB) is a key opportunity for us to show off what we have been up to and how we are helping ad…

Cisco@NAB: On the Beauty of Object-Based Storage for Media

Maybe this has happened to you, in a large or small scale: You captured some cool A/V from an event. (Small scale, maybe it’s your niece’s high school graduation; large scale, maybe it’s a segment for a movie.) It’s time now to edit it. You have lots of ideas, and editing tools. You’ve been burned b…