Digital and Social

Cisco Live 2013 (Orlando) was bigger than ever this year. There was a record breaking 20,000 registered customers, partners, press and analysts. More than 200 of our top partners were in the World of Solutions, representing a year-over-year increase in partner participation. Our host was none other…

We’ve made some important updates to the search experience on Cisco.com: For some top product searches, we delivering a “product information box” of the most important information in one place. We’ve done some significant redesign of the user front-end to improve the user experience Searches using…

You already have subject matter expertise.  It is time to share that knowledge with others through social media.  There are many social networks, many rules, many experts and a lot of information to digest.  Beyond the basics of each platform, here is some practical advice to get started: Be careful…

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion P…

Info in the ‘cloud’ can help when stranded …or planning ahead   Many of us dream about getting away from it all while on vacation. But those days may be long gone as more of us pack our smartphone when we hit the road. Add a tablet or two to your carry on and you’d rather lose your underwear than th…

When I’m learning a new subject, amongst many things I often find myself following 5 steps: Developing familiarity with the topic and its main concepts on a high level Breaking down the topic into smaller chunks that are easier to understand Finding supporting points and connections that help bring…

The phrase of the week “Beat the Heat.” Boy is it hot in the Bay Area where Cisco’s headquarters are located. So what are many people doing to cool down? Heading to their local ice cream shop of course. Now you’re probably wondering what this has to do with social but check this out. One thing in pa…

In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of…

Did you post a selfie that was photobombed by John Chambers? What about tweeting more than 170 times a day to be the top of the leaderboard? Cisco Live – referred to as “summer camp for grown-up geeks” –  was a hotbed for social media activity. In fact, after day three, on Twitter alone, references…