Cisco Blogs / Dr. Christine Bailey / Page 2
Dr. Christine Bailey
Marketing Director
EMEAR
Dr. Christine Bailey is Marketing Director, EMEA & Russia, responsible at a Regional level for marketing strategy, financial operations, brand and thought leadership, revenue marketing programs and partner marketing. Chris has 24 years’ experience of business to business marketing in the technology sector, including working for a specialist CRM consulting firm, Cambridge Technology Partners, a PR consultancy and Hewlett Packard in Germany.
Chris is also the Global & EMEAR co-lead for Connected Women at Cisco - a voluntary global community run by employees to attract, develop, retain and celebrate talented women as part of a competitive and diverse workforce.
Chris holds a bachelor’s degree in German & Business Studies from Warwick University and a doctorate (DBA) in customer insight from Cranfield University School of Management in the UK.
Chris blogs on leadership, gender diversity and the advancement of women, digital and social marketing and customer insight.
Articles
Smarketing: A Sales & Marketing Love Story
Once upon a time, sales and marketing were in love
True, Marketing wanted a long-term relationship and Sales only wanted a one-night stand, but it was clear where everyone stood.
Then, the relationship began to change
With the advent of digital and social tools, buyers – not sellers – stepped into…
Want to be heard? Be quiet.
In a world that has become more digital and collaborative — where everyone struggles to be heard — the temptation is to shout louder. But what if a different leadership style could be more effective? What if listening rather than broadcasting could make us agile in an unpredictable world…
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