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Michelle Chiantera

Vice President

Americas Marketing and Communications

Michelle Chiantera leads a team of marketers who are in lock-step with sales to capture market share and accelerate the growth of the Americas region. Michelle and her team strive to deliver an amazing customer experience through marketing innovation and cutting-edge technology. Always putting the customer first, she believes in the importance of shifting mindsets to not only incorporate the digital aspect, but to keep the human touch to achieve customer loyalty and position Cisco as the bridge to possibilities.

Articles

July 23, 2020

PARTNER

How the Marketing Evolution is Driving Business Resiliency

Recently, I had the opportunity to sit down with Amy Protexter, Senior Vice President, North America Marketing at Insight, and discuss the Marketing landscape in our current reality. In our conversation, Amy unearthed many unique challenges that marketers face as we ease into a changed world, and highlighted areas of opportunity that we can embrace. Q: H…

February 24, 2020

THOUGHT LEADERSHIP

Customer Centricity: Elevating the Customer Experience

In recent months, I’ve had the pleasure of joining panels and attending industry events focused on the evolution of customer-centricity. A common theme that is top of mind everywhere is having the customer at the core of the marketing strategy. The customer’s buying behavior has changed. As the consumption of products and services continues to evolve, so…

January 23, 2020

THOUGHT LEADERSHIP

Our Partners – Connecting and Celebrating the Diversity of Women in Technology

I recently had the distinct honor of speaking at the CKO WiSH Breakfast, hosted by our partner, SHI International Corp. The mission of WiSH (Women in SHI) is to connect and celebrate the diversity of women in technology. I always love attending events that bring women together to share inspirational stories of how they have achieved their goals and their dri…

Giving Back with Cisco Partners

A huge part of our Cisco culture is giving back. We’ve woven it into our benefits with Time2Give, various activities we partake in to raise money and awareness, like last week with the Covenant House Sleep Out, and even our events with many having a give-back aspect as I mentioned in my last blog. Along with all of these things, Cisco employees across the world g…

November 20, 2019

DIGITIZATION

Create Meaningful & Memorable Events Through a Personalized Experience

Marketing has transformed drastically over the last few years, with one of the biggest transformations being in a strategic investment area for every marketing organization: events. As marketeers, we have to be at the forefront of that transformation. We gain a tremendous amount of insights on customers through various touchpoints in the sales cycle, a…