trust

We’ve talked about the market transition from implicit to explicit trust. It’s not enough to go on the word of an individual or the reputation of a vendor, customers are demanding explicit trust. Explicit trust is trust that is earned, not assumed. In other words, our customers are demanding evidenc…

Digitization continues to change business at an amazing rate and in many ways. As business leaders around the world embrace ‘Digital’ to simplify, automate, and deliver innovation, they’re no longer simply using Information Technology to run their businesses; IT is enabling it. IT is the vital lifeb…

All countries, cities, and businesses large and small are racing against the challenges not only to remain secure and relevant today, but also to attain and sustain long-term excellence. Each needs to stay ahead of the bad actors that seek to compromise their privacy and security. As well, they must…

In the past few years, the security industry has invested heavily in the detection and containment of attacks and breaches as a primary focus of innovation. To help protect Cisco, its customers, products, services and partners, we have embarked on a journey to build security and trust into every asp…

“In our increasingly interconnected world, the Internet of Everything is making trust a critical element of how people use network-connected devices to work, play, live, and learn. The relentless rise in information security breaches underscores the deep need for enterprises to trust that their syst…

“Let the buyer beware” is a sentiment that dates back well before consumer protection and truth-in-advertising laws. Yet, the issue of trust continues to permeate all areas of society today. A few weeks ago, I wrote about the “trust cliff” that affects the amount of information consumers are willing…

News has not been kind to US headquartered technology companies over the past year.  From an erosion of faith because of a company’s geographic location, to a series of high profile breaches that are calling into question trust in your IT systems. Technology providers and governments have a vital ro…

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers have placed in a brand. Customers who are loyal to a brand will trust that the next product or service introduc…

“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing fails and threatens to flood his basement. In such a context, efficiency rules, and it is critical for the retailer to speed…