ott

The world’s video content leaders head to Las Vegas in a few weeks for the annual National Association of Broadcasters (NAB) convention, where a sustaining theme is how to get to “cloud scale” – meaning a media optimization weaving all through the content ecosystem, from the camera to the end screen…

In today’s rapidly evolving market, the lines continue to blur between PayTV, such as premium subscription content, and over-the-top (OTT) streaming video service offerings. Service providers, content providers, media companies and broadcasters are all launching services of their own. OTT is fast be…

Are you looking to deliver an intelligent, dynamic and highly optimized programmable network where applications have control in how they explicitly traverse the end-to-end network? If so, you have probably been watching the Application Engineered Routing story unfold since it was launched in March 2…

By David Wachtfogel, Director, Service Provider Video Security, Cisco This week at IBC we are happy to announce that we’ve reached 300 million active VideoGuard Everywhere client devices. Think about that for a moment! How did we get this far? Not long ago, service provider video distribution was si…

By Yves Padrines, Vice President & General Manager Cable, Media and Video, Cisco EMEAR The summer trade show cycle wheels into Cologne, Germany this week for ANGA COM, expected to draw around 17,000 attendees and 450 exhibitors from 34 countries. Cisco is excited to be there to spend time with c…

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT…

As I board the plane ready for the long flights to Barcelona, I’m excited and energised by the prospective of around 100 APAC customer meetings and Cisco technology demos. Hopefully when I get off the plane in the wee hours I’ll remain half as energised. With all the discussions with Service Provide…

One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services…

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider. Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere So…