NAB 2016

I’ll make a bet. If you ask any of the leaders in broadcast television to sum up this year’s National Association of Broadcasters (NAB) convention in three words, they would say: IP, Virtualization, and HDR. And that’s no surprise. Collectively, our entire video ecosystem is searching for ways to ap…

By Michal Brenner, Marketing Manager, Service Provider Video Software and Solutions, Cisco In the global digital revolution unfolding around us, the media broadcast segment is particularly well-stocked with opportunity. It’s well proven (time and time again!) that direct-to-consumer video delivery b…

Today’s broadcast media production companies are facing an environment of enhanced formats, evolving platforms, faster processor speeds, and OTT delivery that allows for video to be watched on pretty much any device. These exponential technology advances have had a tremendous impact on the media ind…

If you’re following the 2016 NAB landscape, you know that broadcasters and media companies (like yours!) are bracing for a traffic tripling, in and out of their data centers, as they grow content production for on-demand, multi-screen and 4K viewing. It’s all part of the pursuit of technologies and…

By Roger Sherwood, Business Development Manager, Service Provider, Cisco Last year, as you may or may not recall, we came to NAB with a certification program for independent software vendors (ISVs) focused on media-centric applications. The idea was to make it possible to pair their apps with the C…

The world’s video content leaders head to Las Vegas in a few weeks for the annual National Association of Broadcasters (NAB) convention, where a sustaining theme is how to get to “cloud scale” – meaning a media optimization weaving all through the content ecosystem, from the camera to the end screen…