John Brigden

We are in the midst of the era of customer and workforce experience. I read one report predicting “by 2020, customer experience will overtake price and product as the key brand differentiator.” Consumers and employees are more loyal to companies that go beyond products and services to deliver unique…

In my last post I talked about companies that are digitizing themselves, and the critically important role of software. When we think about IT and software, we often think of large enterprises and software that resides on servers. But in this new age of the software-centric company, software can liv…