Cisco Partner Summit

The Cisco Channel Partner Program has always focused on value versus volume, rewarding partners who create value, no matter their size or sales volume. The program has evolved over time to identify market transitions, enable our partners through these transitions and recognize partners for their pra…

Heading into Partner Summit in Las Vegas at the end of the month, we have been bringing you waves of news related to this year’s event. Well it’s time we made the conversation less about Cisco and more about Cisco’s partners. This marks the third year of the Cisco Partner Ambassador program. It prov…

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Cisco picked up a number of Channel Champions awards at this year…

In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal. In that particular instance, I spoke abou…

Yesterday in Los Angeles, CA I attended XChange Solution Provider, where Cisco was honored with multiple Channel Champions awards. This conference brings together 225 solution provider decision makers from across the United States and Canada and provides a great chance to network. The 24th annual Ch…