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Gioia Ferretti

Partner Stories and Communications

Global Partner Marketing

Gioia Ferretti leads partner stories and communications for Cisco's Global Partner Marketing Team.

Her team strives to accelerate partners marketing practices, so that they can grow their Cisco business and be fully invested in the digital era. Gioia has a passion for storytelling and purpose-driven marketing to help partners on their individual journeys of profitable growth.

Articles

May 10, 2018

PARTNER

Taking a Longer View

IT is changing. It’s not just about making sure everybody’s computer works anymore. Now, companies have to use IT as a strategic tool to boost revenue and cut costs, which means IT managers now need a seat at the budget table. And that means the businesses that help companies with IT have to make su…

May 3, 2018

PARTNER

Make Your Marketing Matter

For better or worse, we all have our faces in front of a screen (you’re probably reading this on a screen now). So if we want to catch people’s attention, their devices are the place to do it. Which is why marketing has drastically evolved. And if you want to keep up, we’re here to help. At Cisco, w…

April 26, 2018

PARTNER

Making Every Drop Count for the Great Barrier Reef

From the time we’re young, we’re taught not to waste water. We cut down on our showers and turn off the faucet when we brush our teeth. But, we’re not always on the lookout for other ways we waste water—like leaks. These can be hard to spot across homes and businesses, at least not before they’ve wa…

April 13, 2018

PARTNER

Cream Rises to the Top

Noosa prides themselves on making ‘not just any yoghurt’. They stand out in the dairy aisle by bringing the highest quality ingredients and recipes to the shelves. But Noosa knew that to produce the best product, they needed the best processes and the best equipment. So in 2015, they invested five m…

April 5, 2018

PARTNER

Spinning Up a Lifecycle Practice

General Datatech says… When Cisco approached us about Lifecycle Advantage, our team at General Datatech (GDT) was quick to jump on board. For years, we’ve helped our customers with all things IT. We design, build, deliver, and manage some of the most complex IT solutions on the planet. In areas like…

March 29, 2018

PARTNER

Cloud Control at Your Control

When two re-insurance firms joined forces, they created a global giant, with headquarters on both sides of the Atlantic. But once they closed the deal, the real work began. They needed to bring two companies together—not just in name—but in everyday practices. And high on the list to make that happe…

March 22, 2018

PARTNER

To Stay Relevant, Look at Lifecycle

R1i Services has been a Cisco Premier partner for five years now. And they’re on their way to Gold certification. Since we partnered up, the Australian firm has made a name for themselves as a leading provider of tech solutions and consultancy. Already, they’ve helped hundreds of leading businesses…

March 15, 2018

PARTNER

More Reliable Manufacturing? We’ll Drink to That.

Jack Daniels is synonymous with Tennessee whiskey. They’re known for distilling their expertise and attention to detail into every bottle. They get there by mixing tried-and-true tradition with modern precision, using networks and controls across six production lines to move their aged whiskey from…

March 8, 2018

PARTNER

Keeping Pace on the Customer Lifecycle

Only a few years ago, you’d sell a solution to a customer, wait 3-5 years, then come back and resell it. But these days, everything’s moving too quickly for “set it and forget it” sales. Customer needs change quickly. And so do the technologies they’re using. Dimension Data says… That’s why we’re ch…