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Amy Young

Marketing Manager

Healthcare

Amy joined the Cisco marketing team in 2016 as the Subject Matter Expert (SME) in healthcare, helping translate Cisco’s digital transformation message for our healthcare and life science audiences.

Amy’s 18+ year career in healthcare began in the risk management department of a professional liability insurance company. From there, she went on to hold positions in medical education, pharmaceutical advertising, and clinical trial software marketing. At Cisco, she’s focused on marketing strategy and content development for the U.S. healthcare vertical. With an eye for a good story, she’s passionate about creating B2H (business to human) content that resonates.

Amy lives in Cary, NC with her husband and young daughter. When not working, you’ll find her training for her next half marathon or triathlon – and probably planning a trip somewhere.

Articles

December 20, 2018

HEALTHCARE

Top five blog posts of 2018: See what you missed

Goodbye, 2018.  For the healthcare industry, it was another bumpy ride, and U.S. policy is STILL anything but settled. But politics aside, digital transformation in healthcare hasn’t slowed down. To the contrary, it’s picking up steam! Just like last year, we decided to take a look back…

December 5, 2018

HEALTHCARE

Three ways to seize the innovation opportunity in Health IT

Let’s get real: Healthcare hasn’t exactly been an early adopter when it comes to digitization. For evidence, just consider the fact that Healthcare is singlehandedly keeping the fax machine alive. But, at long last, digital transformation is starting to get real traction. Ask any healthc…

October 15, 2018

HEALTHCARE

Ask a cybersecurity expert: What are the top 4 tips for securing health data?

Keith Rabbin is a Senior Security Consultant at Cisco who is passionate about helping organizations minimize the risk they face with the evolving threat landscape. This passion has led him to develop a security-focused assessment based on the Cisco SAFE Framework that helps organizations identify ga…

August 30, 2018

HEALTHCARE

Overcoming Healthcare’s catch-22: How to ditch these five risky habits

Security. Efficiency. Do you ever feel like you have to pick one or the other? Healthcare professionals walk this difficult tightrope every day. On the one hand, you need to share information as quickly and seamlessly as possible. (Lives are at stake! Patients are tired of waiting!) And on the other…

August 2, 2018

HEALTHCARE

The new essential device for healthcare

Last week, I had a scare. It was late afternoon and I had just picked my daughter up from preschool. As I helped her get buckled into her carseat, I rested my phone on the roof of the car — just for a second — to free up my hands. Fast-forward about five minutes into our journey, and I remembered wi…

July 10, 2018

HEALTHCARE

The data breach is coming from inside the hospital

It’s an old trope in horror movies: “The call is coming from inside the house!” For healthcare professionals, there’s a similar tale that’s almost as scary — and unfortunately, real. A recent analysis found that healthcare is the only industry in which insider threats (…

June 14, 2018

HEALTHCARE

Forget free lunch. This is the work perk healthcare professionals really want.

Whether you’re a clinician or an executive, the healthcare workforce experience can be equal parts rewarding and challenging. There are changing regulations. A never-ending stream of patients with time-sensitive needs. The pressure to increase revenue and provide differentiated services. And,…

May 18, 2018

HEALTHCARE

Is your EHR performance affecting patient satisfaction?

The scene: My doctor’s office, late morning, the exam room. I watch the minutes tick by as I sit and wait, drumming my fingers on the table and trying not to think about my overwhelming to-do list for the day. Mere minutes before, things seemed to be going smoothly. Appointments were running o…

February 15, 2018

HEALTHCARE

Equipping the modern healthcare workforce

Are you old enough to remember professional work life before the internet? If so, you know that way the world works has changed significantly – and will continue to do so for years to come. And yes, that includes healthcare. Although the industry has a reputation for lagging in innovation, mor…