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Amy Young

Marketing Manager

Healthcare

Amy joined the Cisco marketing team in 2016 as the Subject Matter Expert (SME) in healthcare, helping translate Cisco’s digital transformation message for our healthcare and life science audiences.

Amy’s 18+ year career in healthcare began in the risk management department of a professional liability insurance company. From there, she went on to hold positions in medical education, pharmaceutical advertising, and clinical trial software marketing. At Cisco, she’s focused on marketing strategy and content development for the U.S. healthcare vertical. With an eye for a good story, she’s passionate about creating B2H (business to human) content that resonates.

Amy lives in Cary, NC with her husband and young daughter. When not working, you’ll find her training for her next half marathon or triathlon – and probably planning a trip somewhere.

Articles

June 30, 2017

HEALTHCARE

Healthcare hit by global ransomware attack – again

Like a nasty strain of antibiotic-resistant bacteria, ransomware reared its ugly head again this week. This attack is called Nyetya, as named by Cisco’s Talos threat intelligence team. (You may have heard it referred to in the press as Petya, but we believe this variant is different enough to warran…

June 16, 2017

HEALTHCARE

Outdated healthcare network? Don’t miss the signs and symptoms

Electronic health records. Patient monitoring devices. Imaging systems. Mobile communications. It’s true: virtually every function in your healthcare facility relies on a robust, modern digital infrastructure. Healthy network security is a mission-critical need, too. The well-publicized WannaCry att…

June 7, 2017

HEALTHCARE

The prescription for better patient outcomes? Better collaboration.

It’s Tuesday, and an orthopedic surgeon in Vail, Colorado and a research scientist in Oslo, Norway are discussing results of the latest study on reconstructive knee surgery. Together, they look at data, review x-rays, and sketch ideas on a whiteboard. By the time they’re done, the surgeon has a new…

May 24, 2017

HEALTHCARE

Celebrate HIPAA compliance like it’s 1999

Take a trip with me, if you will, back to the turn of the 21st century – when “digital transformation” was but a gleam in our eyes. Back then, we barely had email at work. The internet was still kind of a novelty. And social media had yet to be invented. (How did we survive?) THIS was the highest-te…

May 12, 2017

HEALTHCARE

Healthcare Organizations: What You Need to Know About the NHS Cyberattack

Today’s news of the cyberattack affecting healthcare organizations—including the National Health Service (NHS)—in the UK, is sobering. Sources are reporting that the ransomware attack has “crippled the health system’s ability to treat patients.” Thousands of non-emergency appointments have been canc…

May 10, 2017

HEALTHCARE

Healthcare behind bars: Can technology improve outcomes for inmates?

Making a trip to the doctor’s office isn’t a whole lot of fun for anyone. But if you happen to be in jail, well, it’s downright grueling. You can probably picture it based on what you’ve seen on TV and in the movies: the searches, the restraints, the uncomfortable bus ride–all part of the reason why…

April 13, 2017

HEALTHCARE

Population Health is Alive! (Despite Policy Uncertainty)

Healthcare law in the U.S. is anything but settled. The first effort to repeal and replace the Affordable Care Act (ACA) failed, but what’s coming next? Amid instability, the big-picture ambitions of healthcare professionals haven’t changed. If there’s any doubt that improved population health remai…

January 24, 2017

HEALTHCARE

Four ways to overcome telemedicine hesitation

  It’s 2017 and we’re still waiting for the flying car (well, one we can afford). However, one futuristic vision is not only here – it’s become a way of life. I’m talking about video communication. Sure, applications like Skype and FaceTime have been popular for a while. But recently, video has…

December 23, 2016

HEALTHCARE

Amid ACA Uncertainty, One Surefire Strategy for Healthcare Organizations

A few years ago, I spent a week in the hospital after having surgery. As I recovered, the days fell into a predictable routine: Wake up, find the phone and flimsy, stained menu. Call the number. Wait on hold. Give my order for breakfast. Wait an hour and a half for it to be delivered. Switch on the…