differentiation

We learned in the first post of this blog series how service providers (SPs) can use the Jobs to be Done (JTBD) framework to better engage with their customers and achieve superior results. In this post, we look at how JTBDs are applied for the Cisco Webex suite. We look at key elements of JTBD cons…

This weekend, France emerged victorious over Croatia and hoisted the trophy as FIFA World Cup champions. I was one of millions of viewers held in rapture by the tournament, especially as it entered the home stretch. It was a little after 2pm local time a couple weeks ago when Salt Lake City airport&…