Matt O’Brien

February 4, 2020

PARTNER

Unleash new growth with sales plays

At Cisco we’re constantly listening to you, our valued partners, and certainly to our collective customers. As you know, our customers are increasingly demanding business outcomes rather than just the technology components. Because of that, Cisco is transforming our sales approach globally and we wa…

May 10, 2019

PARTNER

Making the jump from generic outcomes to customer use cases

Living in the Northern Rockies, we have the privilege of enjoying all four seasons.  This winter we enjoyed a record snow pack and fantastic ski season, with remnant snow piles still dotting the shady sides of many yards.  Living in this climate every fall we are confronted with a barrage of adds wa…

July 16, 2018

PARTNER

Business Outcomes, The World Cup, and Partner Differentiation

This weekend, France emerged victorious over Croatia and hoisted the trophy as FIFA World Cup champions. I was one of millions of viewers held in rapture by the tournament, especially as it entered the home stretch. It was a little after 2pm local time a couple weeks ago when Salt Lake City airport&…

April 4, 2018

PARTNER

The Spring Runoff and Cisco’s VALUE Framework

Every November as days shorten and temperatures drop, the ice begins to form on the lower sections of the famed Gallatin River in southwest Montana.  Anglers take a pause from throwing fall streamer patterns and chasing the elusive Brown Trout.  They move to casting smaller nymph and emerger pattern…