SP360: Service Provider

By Michal Brenner, Marketing Manager, Service Provider Video Software and Solutions, Cisco In the global digital revolution unfolding around us, the media broadcast segment is particularly well-stocked with opportunity. It’s well proven (time and time again!) that direct-to-consumer video delivery b…

By Adam Davies, Product Marketing Manager, Cisco Service Provider Video Software and Solutions If I had a nickel for how many times we get asked about why we decided to divest our set-top line to Technicolor last year … well, I’d have a lot of nickels. And no answer is more refreshing (and accurate!…

If you’re following the 2016 NAB landscape, you know that broadcasters and media companies (like yours!) are bracing for a traffic tripling, in and out of their data centers, as they grow content production for on-demand, multi-screen and 4K viewing. It’s all part of the pursuit of technologies and…

By Roger Sherwood, Business Development Manager, Service Provider, Cisco Last year, as you may or may not recall, we came to NAB with a certification program for independent software vendors (ISVs) focused on media-centric applications. The idea was to make it possible to pair their apps with the C…

Co-written with Frederic Trate, Sr. Marketing Manager Let me start by asking you a couple questions: Does your network grow in size and complexity every year? Are you still largely operating your network manually? Do frequent customer complaints make you wonder if you really know what’s going on in…

Guest Blog by Elizabeth Coyne, Managing Editor at Light Reading, who is responsible for driving the curriculum and direction of Upskill U.  There is no doubt that CSPs are facing a talent crunch as they transition from traditional networks to virtualized, software-based New IP networks. Others in t…

The National Association of Broadcasters (NAB) Show this year will be showcasing content in all of its forms, from broadcast and print media to videos and live streaming, to virtual and augmented reality, and much more. It will be held from April 16 to April 21 at the Las Vegas Convention Center. An…

Co-written with Maciek Konstantynowicz, Distinguished Engineer, Chief Technology & Architecture Office “Holy Sh*t, that’s fast and feature rich” is the most common response we’ve heard from folks that have looked at some new code made available in OpenSource. A few weeks back, the Linux Foundati…

The world’s video content leaders head to Las Vegas in a few weeks for the annual National Association of Broadcasters (NAB) convention, where a sustaining theme is how to get to “cloud scale” – meaning a media optimization weaving all through the content ecosystem, from the camera to the end screen…