SP360: Service Provider
Cisco: Multi-DRM (Digital Rights Management) Done Right
Content protection technology used to be selected by the video service provider, and was typically based on a controlled proprietary solution. That is no longer the case. Consumers today enjoy all kinds of content on a myriad of devices. No longer are viewers tied to the living room — they can enjoy…
Addressable ads – getting them right the first (and second) time
A generation ago, part of the TV viewing experience was an unstated compact that in exchange for content, viewers would be subject to a certain amount of advertising. These ads may or may not have been relevant, but viewers nonetheless sat through them – what choice did they have? These days, servic…
Cisco & Telecom New Zealand Test Cisco EPC with LTE-A Category 6
To think that the number of connected devices will grow to possibly 10 billion by 2018 with some forecasts as high as 40 billion connected devices by 2020, that is mindboggling. That means that there will be about 10 connected devices for every man, woman and child on the planet. While most of the…
Create Your Future Network Today with Cisco Quantum
Written By Maywun Wong, Service Provider Mobility Marketing Manager Imagine you are at the airport, waiting for to come home after a long trip. You take out your phone to call your friend, and you immediately are alerted to a roaming offer that feels perfect for what you need. Therefore, you sele…
Next Generation Mobile Monetization
As I described in my previous blog How the Mobile Industry Will Make Money in the Future, the history of the mobile industry has involved huge and successful waves of revenue growth. Lucrative revenues from the first wave of voice and the second messaging wave have crested and are now in decline. …
Cisco Network Convergence System (NCS) 6000 wins Best-of-Show Award at Interop Tokyo 2014
Written By Sultan Dawood, Marketing Manager Internet of Things, Cloud Computing, SDN, NFV, Next generation Data Centers and Wireless Broadband are all technology themes that were discussed at the annual Interop 2014 show in Tokyo, Japan this week. The week-long event which was co-located with IMC To…
Join Cisco at the Light Reading Big Telecom Event in Chicago
Written by Sultan Dawood, Marketing Manager As SDN and NFV continue to be top of mind technologies for service providers, Light Reading is launching its first Big Telecom Event focused on bridging the gap in the telecom industry between technology know how and business acumen. In partnership with th…
My Journey through Cisco Live 2014: Premium Mobile Broadband Services Catch it All!
It seems as if Mobile World Congress just happened yesterday. And on top of that, more recently, we just wrapped up Cisco Live at the end of May in San Francisco. This is the first time I attended and supported this great event with my team members Archana Goyal, Technical Marketing Engineer in MIT…
NTT Docomo Virtualizing the Mobile Packet Core with Cisco
Did you know in Japan, 90% of mobile phones are waterproof because youngsters use them even in the shower? Did you know that Japan consists of over 6,800 islands? Did you know Japan suffers 1,500 earthquakes every year. In Japan Mobile data traffic grew 92% in 2012 and 66% from 3Q 2012 to 3Q 2013, a…